About Us

Mollie, Matthew, and Tess – three siblings, each with an eye for style and keen business sense – are the foundation of the family owned and operated Periwinkle Boutique. Noticing a void of quality, branded, affordable jewelry stores, University of Michigan graduate Matthew Goldfarb (and current graduate student at NYU Stern) envisioned a shop featuring women’s favorite brands, in a warm and inviting boutique-like setting.

Mollie, an independent jewelry designer who spent the first few years of her career as VP of Branding for Ivanka Trump Fine Jewelry (and also a Michigan grad), and Tess, a graduate of Syracuse University (and current graduate student at Columbia University) are advocates of style; they see their own accessories and clothing as extensions of themselves and consider style to be integral to a person’s individuality. Tess’ understanding of current trends brings a young, realistic voice to the process, while Mollie’s extensive experience ensures a high quality environment that rivals some of the world’s finest boutiques.

The result of hard work and family collaboration is the fresh and distinctive Periwinkle Boutique. Characterized by its emphasis on personalization and jewelry with significance, Periwinkle strives to impart a satisfying shopping experience to the customer who is tired of snobby salespeople and department stores void of personality. Offering contemporary styles that are at once timeless and modern, we are constantly striving to provide our customers with the most relevant and unique inventory possible.

Periwinkle Boutique currently has four locations (Broadway Mall, Walt Whitman Mall, Sunrise Mall, Lake Success Shopping Center), with plans to expand in the near future. The organization has also rolled out its newer concept Periwinkle Blue, which offers the latest in fashion trends, including Sydney Evan, Jane Basch, Roni Blanshay, Alex & Ani, and Alex Woo. We hope that the fun and familial bond that resides at the core of Periwinkle is visible in both our products and customer service, reminding each shopper that they are a valued member of the Periwinkle family!

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